About the Program

Double Up Food Bucks: A win for families, farmers & communities

The new Double Up Heartland Collaborative is aligning and scaling up successful healthy food incentive programs. Partners in this strong, two-state effort will serve more farmers and low-income families with the USDA Food Insecurity Nutrition Incentive program. Over 1.1 million Kansas and Missouri residents rely on federal food assistance via the SNAP program. Double Up Food Bucks makes it easier for low-income families to eat fresh fruits and vegetables while supporting family farmers and growing local economies.

Core Partners

Double Up Food Bucks is only possible thanks to our many other partners and funders.


The past 7 years have seen the start of successful healthy food incentive programs in the region that match the value of SNAP dollars spent at participating sites, helping people bring home more locally grown fruits and vegetables, while supporting local farmers. The USDA Food Insecurity Nutrition Incentive program will allow regional organizations to collaborate for broader impact for area families and farmers. The Double Up Heartland Collaborative brings together many efforts, including these:

  • Kansas City farmers markets: Cultivate Kansas City has been operating “Beans & Greens” incentives since 2009
  • Eastern Kansas farmers markets: Douglas County and the City of Lawrence have been operating “Market Match” incentives since 2014 at a growing number of markets
  • Kansas City grocery stores: Mid-America Regional Council partnered with Fair Food Network on a 2015 Double Up Food Bucks pilot at Price Chopper stores
  • St. Louis farmers markets: a collaboration of St. Louis markets piloted “SNAP 2 It” incentives in 2015

What’s Next

We will continue to implement a shared Double Up Food Bucks brand and program at an expanded number of sites, building upon existing momentum, expertise and interest from new communities, and providing a simplified experience for SNAP participants. By 2018, Double Up Food Bucks will be available at:

  • 30 farmers markets and 50 grocery stores in the Kansas City metro
  • 20 farmers markets and 50 grocery stores in St. Louis and outstate Missouri
  • 20 farmers markets and 5 grocery stores in Kansas

If your market is interested in participating, please contact us.

The Double Up Food Bucks program began at five farmers markets in Detroit in 2009 and is now made available through local partners at farmers markets and grocery stores in over 20 states, including Missouri, Kansas, and neighboring Arkansas, Colorado, Iowa, Nebraska and Oklahoma. Learn more about Double Up programs nationwide.

Find a Location

Check Back

The Double Up Food Bucks program is not currently available in Kansas and Missouri, but will start up in select locations in 2020. Please check back for dates and locations.